by Whiskas, India’s most trustworthy and preferred Cat Food brand, starts its latest influencer campaign, changes to Whiskas -for the tiger in her cat, which aims to solve pet parents about the unique nutritional needs of your pet cats. While domestic cats look like loving and playful companions, they have tiger-like instincts, which makes the diet essential for their well-being essential.
Face dogs. As obligatory carnivors, cats need a diet that is rich in high -quality animal protein, taurine and essential nutrients that typically do not offer generic diets or human foods.
This campaign of 22 feet Tribal Worldwide is in cooperation with renowned cat lovers and influencers, Avinash Tary, Srishti Dixit & Uorfi and with our adorable cats, Sania and Prince.
Educate the growing community of the Indian community of cat parents
India has a significant increase in cat ownership, 2 with over 70% of kitten owners are first pet parents. Despite this increase, India remains one of the world’s lowest calorie conversion markets, with fewer than 10% of the pet parents feed their cats of nutritional, manufactured home food.
Salil Murthy, Managing Director of Mars Petcare India, emphasized the urgent need for awareness: “The parents -parents -landscape in India continues to develop, but awareness of the proper cat nutrition remains low. India is still one of the lowest markets in the world’s farm food food, with less than 10% of the cat parents opt for scientifically formulated homemade food. This is worrying because cats have very specific nutritional requirements as mandatory carnivores that typically cannot be met by homemade foods or generic diets.
At Mars Petcare, we bring more than a century of specialist knowledge in terms of pet food and nutrition as well as a deep scientific understanding of what cats and dogs need to thrive. Our globally recognized research and extensive experience enable us to formulate 100% complete and balanced diet in order to support the natural instincts and physiological needs of cats. This campaign is an important step to raise awareness and promote pet parents, to make well -founded decisions that contribute to the long -term health of their pets. “
Bring the message to life: a campaign with several platform work
At the center of the campaign is a powerful film that questions the common misunderstanding that pets can maintain the same nutrition as their pet parents. The video records everyday moments when the original instinct of a cat appears and its connection to its genetics and the need for species -oriented diet.
In order to further strengthen this message, Whiskas has worked with renowned cat lovers and influencers, including Avinash Tewary, Srishi Dixit and Uorfi Javed, whose deep connections to their pet cats of the campaign lend authenticity. Your participation ensures that the message at India’s digitally experienced, thousand -year -old pet parents.
The campaign is activated:
- Influencer cooperations and commitment of the community to sharpen the awareness and action.
- Advertising outside the Home (OOH) in important urban centers
- Social media integrations on Instagram, YouTube and Quick Commerce platforms
Ayesha Huda, Chief Marketing Officer from Mars Pet Nutrition India, added: “For too long, cat’s diet was misunderstood. Many pet parents unknowingly feed their cats nutrition, which has a lack of essential nutrients. Cats have unique biological and dietary needs, but awareness of the species -appropriate diet remains low. Through this campaign, we want to change the way of thinking of simple feeding of cats to their natural instincts. By bringing the insights into everyday discussions from scientifically supported insights and using the voices of passionate cat lovers, she strives to make in -depth choice that supports the long -term health and well -being of your cat.
As a brand that is supported by decades of research in cat nutrition, we are committed to a holistic approach for cat care to ensure that every meal contributes to its vitality, mobility and happiness. This campaign increases our commitment to a 100% complete and balanced diet and helps to unlock the best version of your cat companions, as a tiger is waiting in every cat to thrive. “
Creative vision: bring out the instincts of cats
Vishnu Srivatsav, Creative Head-22Feet Tribal Worldwide, said about the creative strategy behind the campaign, explained: “Giving pets the same meal we eat was a deeply rooted habit and something that we had to address as a home meter. However, what realized us that we reveal the cat parents back on their cat’s diet, we had to make them trace their cats. When we found that cats had a significant part of their genetics with tigers, we knew that we had this ammunition. And we tried to tell cat parents in the most convincing and provocative way. “
