by 
February
Saltair, the body and hair care stark founded by Model Iskra Lawrence, starts in all Ulta doors. The brand, which was introduced through Incubator The Center in 2022, is also available in Target and is primarily known for its moisturizing body oils and serumdeodorants.
Starface has expanded Ulta to become his growing retail service plan. The brand, which reports 50 percent of the previous year in its existing retail channels such as CVS, Target and Walmart, will be committed to all ulta doors nationwide. The characteristic pimple spots of the brand and their lip balm in coconut -crush and so Strawberry will enter the retailer.
More from WWD
Oak Essentials, the Unilever Ventures-Backed Beauty brand, founded by designer Jenni Kayne, brings its full body, skin and fragrance collection over 240 ulta doors. The brand moisture moisture moisture moisture of the brand, 88 US dollars, generated sales of 2.3 million US dollars in 2023 and 2024 OAK Essentials recorded the total turnover of 30 percent.
The professional hair care brand Neqi Hair, based in Germany, has entered the USA via Target. Thirteen of the brands of the brand, all of which are infused by Master perfumer Albert Morillas with a lemon scent and a price between 12.99 and 14.99 US dollars, 1,450 target doors will enter.
The K-Beauty brand Aestura in Amorepacific has released online at Sephora and in more than 400 doors. The prestige brand is best known for your atobar franchise, which contains barrier recipient creams, cleaners and essences.
The Korean beauty brand biodance, Tikok viral for its sheet metal masks, which are delivered in a series of moisture bonds, skin-bretting varieties and much more, occurs in Sephora. The brand will be available online and in 397 doors.
Clean Hair and Body Care Brand California Naturals launched the market in 1,400 Ulta doors. The brand was founded in 2023 by Shelby Wild, who also founded Playa, and is supported by actor Owen Wilson and offers formulas below $ 12.
Phyla, an acne care brand based in San Francisco, which was founded in 2014, launched the market online at Sephora and will enter 87 of the retailer of the retailer. The brand offers a cleaning agent, a serum and a moisturizer of 30 to 70 US dollars and with phages.
The Korean personal care stark Lilis, which was founded by Helen Shin in 2024, has joined Moda Operandi Beauty Assort. The brand offers a two-stage system-one body bowl and a fixed serum inspired by Korean bath house rituals that are sold for $ 92 or $ 110 in retail.
The timeless skin care, founded in 2009, launched the market in 1,550 target business. The four bestsellers of the brand will be available from the retailer, each with 30 US dollars and address signs of aging and uneven skin tone.
The wellness brand of Fitness Influencer Sommer Ray, Imaraïs Beauty, started nationwide at Target. The brand’s sugar-free rubber-like dietary supplements aim to fix acne, flatulence, hair health and other concerns, and costs $ 49 per month and supply pack.
January
No make-up make-up, the second cosmetics brand by Beauty Veteran Victoria Jackson, has previously started the story on QVC. The brand introduced in 2024 offers a single skin-like foundation in 13 flexible colors at $ 55.
Juna, which offers sleep and detoxification additives and an intestinal health test kit at home, has entered Erywhon. The food dealer is the first to carry out the Junas Microbiome IQ -Darm health test with the Microbiome -intestine, which is available for 195 US dollars in retail and analyzes the mirrors of intestinal evaluation and a recommendations for to give the lifestyle.
Olive & June, known for his clean nail packs and at home, performed nationwide to the CVS pharmacy. The brand was founded in 2013 by Sarah Gibson Tuttle as a nail salon before expanding to product offers in 2019. He also sells at Target and was taken over by Helen von Troy for 240 million US dollars last autumn.
Solawave has teamed up with Open-Concept Facial Bar Face Haus to offer a special facial authority with the signature LED skin care technology of the brand. Solawave was founded by Andrew Silberstein in 2020 and also offers a red light with Special bundle with its characteristic skin care magic wand and the candlestick -Dark -Spot -Corrector -Serum from Face Haus for $ 165.90.
Love Wellness from Lo Bosworth 2016 was launched on QVC. The brand’s bestsellers include probiotics and anti-bloating as well as daily vitamins as well as the existing retailers Target, Walmart, Ulta Beauty and Amazon.
McObeauty, the Australian beauty brand, which is best known for its “Dupe” products, that alternatives to prestige beauty favorites, started online at Target. The viral brand, which had occurred in the United States in the United States last year and reported in 2024 sales projects of around $ 247 million, will start the target rollout in the shop in February.
Best of WWD
Register for the WWD newsletter. For the latest news, follow us on Facebook, Twitter and Instagram.
